Incorporating Medical Aesthetics Expands Your OB/GYN Practice

No longer do women want to call the changes to their body that remain after pregnancy the ‘badges of motherhood.’ However, tummy-tucks or other cosmetic surgery are not possible for most. As a doctor and consultant on medical issues you are in a position to provide the care and advice for “mommy makeover” treatments.

The Obstetrics and Gynecology Clinics of North America Continuing Medical Education program published a white paper called Cosmetic Procedures in Gynecology. The report is centered on the growing need for OB/GYN’s to cater to their patients who are interested in non-invasive body contouring, skin tightening, stretch mark and other scar treatments, hair removal, Botox, dermal fillers, and other similar services.  According to the program, Americans spent $11.7 billion on medical aesthetic procedures in 2008, a 162% increase from a decade prior. Women make up roughly 92% of the total medical aesthetic services market. Among mothers, the popularity of such treatments continues to rise.

MANY WOMEN ARE MORE COMFORTABLE CONSULTING WITH THEIR OB/GYN ABOUT HOLISTIC APPROACHES TO THEIR WELL-BEING.

“Aesthetic services provided by the obstetrician-gynecologist fill a need not adequately met by other medical offices, provide safer or more efficacious treatments than those available in nonmedical settings, or may [simply] be more convenient.”

Patients have high levels of trust in their OB/GYN providers, due to the level of confidentiality inherent in the service, and physicians benefit from increased revenue and first party payments.

Adding or growing an aesthetics practice is a compelling business case, but how do you get started? Start with an informal poll of your patients and get an idea of what kinds of treatments they are considering or would like to know more about. You can use that information to determine which services can help you can tap into the immensely popular medical aesthetics market. Many patients will be interested in anti-aging and skin improvement treatments.

For more information, contact Aesthetics institute of Massachusetts.

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